Erin Hennessey is a successful entrepreneur in the aesthetics industry, known for her expertise in building cohesive teams and a customer-centric approach. She champions quality and long-term results. Erin owns Blush Aesthetics, LLC, with locations in Perrysburg and Ottawa Hills, Ohio. She is also an international trainer in laser and injectables and a professor at Gonzaga University.
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Takeaway
Finding team members who share your vision and values is crucial for the success of your business.
Competition from low-priced providers can be challenging, but focusing on customer-centricity, quality, and long-term results can help differentiate your business.
Negative Google reviews can be managed by addressing customer concerns and maintaining transparency.
The industry trend is moving towards natural results and the use of lasers in aesthetic treatments.
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Chapters
00:00 Introduction and Fun Fact
03:08 Erin's Journey of Starting and Expanding Her MedSpa Business
07:48 Challenges of Expanding to Multiple Locations
14:01 The Importance of Communication and Consistency in Patient Care
16:19 Industry Trends: Focus on Natural Results and the Use of Lasers
25:10 Lessons Learned and Advice for New Business Owners
29:32 Competition and Dealing with Negative Google Reviews
33:23 Diversifying Business Holdings and Investment Strategies