Becky, Brittany, and Tabitha, best friends turned business partners, have transformed their passion for skincare into a thriving med spa. Their unique blend of friendship, entrepreneurial spirit, and dedication to customized care has established their spa as a beacon of innovation and customer loyalty in the beauty industry.
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Guest Resource
Takeaway
- Running a business with your best friend can be challenging but also rewarding.
- Customization and personalized skincare services can set a medspa apart from competitors.
- Word of mouth and online reviews are powerful marketing tools for attracting new customers.
- Offering a membership program can help retain customers and provide recurring revenue.
- Moving locations can open up new opportunities for growth and success.
Chapters
00:00 Introduction
01:02 Getting to Know the Guests
03:19 Starting Their Own Med Spa
04:16 Challenges of Being Best Friends and Business Partners
05:03 What They Are Most Proud Of
06:19 Focus on Skincare and Customization
07:44 New Trends in the Med Spa Industry
09:21 Educating Customers on Combined Treatments
10:46 Spending More Time with Customers
12:38 Getting New Customers through Word of Mouth and Groupon
13:25 Referral Program and Incentives
14:23 Importance of Online Reviews
15:45 Using Groupon as an Introduction to Services
19:05 Membership Program and Flexibility
20:53 Importance of Online Reviews and Social Proof
22:09 Marketing Strategies and Tweaks
25:00 Moving Locations and Embracing New Opportunities
26:25 Importance of Support and Surrounding Yourself with the Right People