With over 25 years of experience, Dr. Erella, based in Austin, is an expert in body contouring and a range of surgical and non-surgical procedures, including tummy tucks and breast enhancements. Notably, he specializes in "awake" surgeries such as eyelid surgery and liposuction and has been featured in Plastic Surgery News for his work in this innovative area.
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Guest Resource
https://aspiraplasticsurgery.com/
Takeaways
- Board certification is important in plastic surgery and patients should look for a board-certified plastic surgeon when choosing a provider.
- The overall patient experience, including how they are treated by the staff and the physician's ability to explain the procedure and recovery process, is important in selecting a plastic surgeon.
- Managing patient expectations and being transparent about what can and cannot be achieved safely is crucial in plastic surgery.
- Awake surgery, performed under local anesthesia, is a growing trend in minimally invasive procedures.
- Building strong relationships and communication with referring providers is important for receiving patient referrals.
- Social media and customer testimonials are effective marketing tools for non-invasive and minimally invasive procedures.
Chapters
00:00 Introduction and Background of Dr. Anirala
02:17 The Importance of Board Certification in Plastic Surgery
05:38 Enhancing the Patient Experience in Plastic Surgery
06:07 Managing Patient Expectations in Plastic Surgery
08:13 The Rise of Awake Surgery in Minimally Invasive Procedures
14:41 Building Relationships and Trust with Referring Providers
22:03 Educating the Public about the Range of Services Offered by Plastic Surgeons