Your Vision, Our Expertise

We get it—running a MedSpa takes passion and dedication. That’s why our team, from marketers to strategists, works together to support your dreams. With us, your business flourishes and fits your lifestyle. We’re all about openness and true partnership, constantly tweaking our approach based on real-time insights to keep things running smoothly. So you can focus on doing what you love: giving your clients amazing care. We’re here to listen and blend your medical know-how with our business savvy to help your MedSpa reach its full potential.

Our Team

Joe Lau - CEO

Business Strategist & Exit Specialist

Joe is a seasoned business strategist and exit specialist with a strong track record of founding and growing successful companies. He has built six businesses and achieved three seven-figure exits, using a systematic approach to scaling companies across various industries. Joe’s diverse experience allows him to creatively apply strategies from one industry to another, making him skilled at finding hidden opportunities and using partnerships and acquisitions to drive growth and increase value.

As an entrepreneur who has been on both sides—as a business owner and an investor—Joe understands the challenges that business owners face. For Medspa owners, this means benefiting from Joe’s proven ability to boost profits and enhance long-term success. He focuses on creating self-sufficient businesses that can run smoothly on their own, ensuring that when the time comes to exit, your Medspa is positioned to achieve maximum value. Joe’s strategic insight and practical approach make him a valuable partner for any Medspa looking to grow and succeed.

Adrienne Palmer Lloyd, MHA, FACHE - COO

Operation Efficiency & Leadership Expert

With 20 years of experience in healthcare, Adrienne has transformed the operational and financial performance of elite practices. A John Maxwell Certified Leadership Coach and Lean/Six Sigma expert, she’s shared her insights with over 10,000 leaders nationwide. Adrienne specializes in building engaged teams, streamlining processes, and driving over $250 million in financial improvements.

For Medspa owners, this means reduced staff turnover, improved client satisfaction, and significantly higher profit margins—all while avoiding burnout. Adrienne’s strategies empower you to create a thriving business where leadership is shared, operations are efficient, and growth is sustainable. Partnering with us ensures your Medspa is not only successful but also a place where you and your team can achieve both personal and professional fulfillment.

Brian Hong - CMO

Marketing Strategy & Revenue Growth Expert

As both a seasoned marketing strategist and a successful business owner, Brian understands the unique challenges of growing a business while keeping a close eye on the bottom line. With 20 years of experience across diverse industries, he has a proven track record of delivering measurable results and exceptional ROI. Brian’s deep understanding of core marketing principles, combined with his ability to navigate the ever-evolving digital landscape, empowers him to create strategies that resonate with today’s market demands.

Brian’s innovative multi-channel approaches have not only propelled startups but also expanded multi-million-dollar brands, all while ensuring that the essence of the business remains intact. For Medspa owners, this means working with someone who genuinely understands the importance of balancing business growth with sustainable practices. With Brian on your side, your Medspa will thrive, achieving both your professional goals and personal aspirations. He’s here to help you build a strong, resilient brand that stands out in the marketplace while fostering a culture of continuous innovation and success.

Dr. Verne Weisberg

Double Board-Certified Plastic Surgeon & Author

Dr. Verne Weisberg is a seasoned medical consultant with over thirty years of experience, specializing in guiding Medspa owners toward business success. As a former Plastic Surgeon who grew and successfully sold his own practice, Dr. Weisberg brings a deep understanding of the unique challenges within the Medspa industry. He authored "Business for Doctors: Seven Simple Steps to Financial Freedom Without Stress," establishing himself as a leading mentor for those aiming to scale their businesses and secure their financial futures.

With Dr. Weisberg’s expertise as part of our team, Medspa owners gain access to proven strategies that have driven growth and success across the healthcare sector. His firsthand knowledge of building thriving Medspa businesses ensures that our approach is rooted in practical, real-world experience. This means you benefit from strategic insights that enhance client experiences, boost financial performance, and ensure sustainable growth, all with the confidence that comes from working with industry-leading experts.

Zeefah Ali

Medspa Success Specialist

Zeefah Ali combines an unparalleled passion for beauty with 17 years of experience in the aesthetic industry, where she has played a pivotal role in the expansion and success of medical spas across New York City. Specializing in customer service, sales, and management, Zeefah excels in hiring top talent, driving substantial business growth, and building lasting client relationships. Her strategic marketing expertise and sharp business insights have consistently delivered impressive results, including growing annual revenue from $100,000 to $2.5 million and expanding operations from a single location to a thriving network of centers.

As part of our team, Zeefah brings her proven track record and deep understanding of the aesthetic industry’s complexities to every Medspa she supports. Her ability to foster growth, optimize operations, and create a loyal customer base ensures that your business not only thrives but reaches its full potential. With Zeefah’s expertise, you can confidently navigate the challenges of the industry and achieve sustainable success.

Valentina Shtefan, DMS, PA-C

Valentina understands the unique challenges Medspa owners face. After completing her residency at Johns Hopkins and working with top specialists in facial injections for several years, she founded her own Medspa in Florida, growing it into a seven-figure business and successfully exiting. With over eight years of experience running her business, Valentina excels in medical proficiency, hiring processes, and sales and marketing tailored to aesthetic practices. Her deep understanding of client psychology and dual expertise as a master service provider and business owner enable her to provide valuable insights, driving growth and success for medspas at different stages.

Our Value

Integrity

We prioritize open communication and ethical practices to build lasting relationships with our partners.

Innovation

In a fast-paced Medspa landscape, staying ahead of the curve is not optional—it’s essential.

Impact

We are result driven. Your success is our success. We focus on strategies that deliver real, tangible results.

Let’s Build Your Success Together

Are you ready to elevate your MedSpa business to new heights? Contact us today to discover how MedSpa Optimization can become your gateway to exponential growth.